As part of P&G’s internal marketing campaign, INP supported their launch of the SpaceCraft App – a tool used by their marketeers to test and boost their marketing skills.
To get people interested, an invite card with a creative pop-up mechanism featuring elements from the app was developed, printed and distributed to entice users to download the app. Leading up to the launch, P&G further engaged multiple internal Key Opinion Leaders (KOLs) to encourage their colleagues to use this app through teaser posters designed by us. These posters were then adapted into several eDMs that were blasted out during the week of the launch to spread awareness. This app was launched internationally, with both posters and eDMs being developed for 5 different regions.